tough campaign

WICHITA, Kan. – Jan. 18, 2012 – INVISTA’s CORDURA® brand touts the durability of CORDURA® brand fabric and communicates its understanding that the world’s durable people need fabrics that can handle ultra durable environments. The campaign theme, “It’s a tough world out there. Gear up for it," aims to engage outdoor, travel and apparel customers as they adopt durable ingredients for their consumer products and provide links to request valuable CORDURA® brand selling tools.