WICHITA, Kan. – July 12, 2011 – INVISTA’s CORDURA® brand team welcomes Maggie Niu as AP CORDURA® brand end-use marketing manager.
In her role as AP end-use marketing manager, Niu develops and executes pull-through marketing strategies, business models, and complimentary advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in the region.
“We are very pleased to have Maggie on our team,†said Cindy McNaull, global CORDURA® brand and marketing director.