CORDURA(R) Brand

Gloucester, UK. – May 22, 2012 – INVISTA, owner of the CORDURA® brand, will present an Autumn 2013 and Winter 2014 global fabric collection at the 2012 Denim by Premiere Vision show, which takes place May 23-24 in Paris. The collection highlights new CORDURA® Denim and CORDURA® NYCO (nylon/cotton) fabrics from authorized CORDURA® fabric mills around the globe.

WICHITA, Kan. – April 4, 2012 – INVISTA’s CORDURA® brand team welcomes Sachiyo Tokunaga as the new Japan CORDURA® brand and marketing leader. In her new role, Tokunaga will be an integral part of the CORDURA® brand team, with responsibility for co-branding activities with strategic Japanese luggage, outdoor and apparel brands. She will also lead CORDURA® brand sales, promotions and marketing initiatives in Japan. “We are delighted to have Sachiyo on the CORDURA® team,” said Cindy McNaull, global CORDURA® brand and marketing director.

WICHITA, Kan. – April 2, 2012 – INVISTA’s CORDURA® brand is bringing old-school toughness to the Herschel Supply Co. Spring 2012 Woodland Camo Collection. Inspired by vintage mountaineering, the Woodland bag collection offers heritage appeal combined with a trendy edge. Featuring high performance CORDURA® HP fabric, the Woodland bag line offers fashion-forward style w¬¬ith the added bonus of outstanding durability. “The CORDURA® brand team joined with Herschel Supply Co.

WICHITA, Kan. – March 8, 2012 – In her new role, Ou will be an integral part of the performance and protective fabrics business team. As AP CORDURA® brand senior marketing specialist, Ou will be responsible for execution of marketing efforts designed to increase trade and consumer awareness for the CORDURA® brand in the AP region. “We are honored to have Sophia on our team,” said Cindy McNaull, global CORDURA® brand and marketing director. “Her experience in the fashion and outdoor industries is impressive and has quickly made her a valuable addition to the team.

WICHITA, Kan. – July 29, 2011 – Ten daypacks featuring CORDURA® fabric take center stage in the Eastern Mountain Sports® Back-to-School Facebook promotion, which takes place July 29 – Aug. 10. The Eastern Mountain Sports daypack giveaway* allows anyone to vote for his or her favorite daypack on Eastern Mountain Sports’ Facebook page. At the completion of the contest, 10 Back-to School Eastern Mountain Sports brand daypacks built with CORDURA® fabric will be given away. The daypack giveaway is a prelude to Eastern Mountain Sports’ Back-to-School sale in its stores – Aug. 10-23.

WICHITA, Kan. – July 27, 2011 – During the upcoming Outdoor Retailer Summer Market held in Salt Lake City, Aug. 4 – 7, INVISTA’s CORDURA® brand team will host a gear drive to benefit Gear to Grow. A non-profit program, Gear to Grow is dedicated to providing donated gear from outdoor retailers and manufacturers to other non-profits that promote outdoor recreation. As the official collection site, the CORDURA® brand booth (#38213) will keep a collection bin to gather gear for the program for the duration of the show.

WICHITA, Kan. – July 19, 2011 – INVISTA’s CORDURA® brand team will feature the latest CORDURA® Denim fabric innovations at the 2011 Kingpins shows, July 19–20 in New York, N.Y. and July 26-27 in Los Angeles, Calif. The brand’s new denim offerings—by INVISTA’s authorized CORDURA® fabric mill, Artistic Milliners—include stretch styles, in weights ranging from 9.00 oz to 13.75 oz, as well as stylish coatings and fashion forward finishes.

WICHITA, Kan. – July 12, 2011 – INVISTA’s CORDURA® brand team welcomes Maggie Niu as AP CORDURA® brand end-use marketing manager. In her role as AP end-use marketing manager, Niu develops and executes pull-through marketing strategies, business models, and complimentary advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in the region. “We are very pleased to have Maggie on our team,” said Cindy McNaull, global CORDURA® brand and marketing director.