Despite the slow economy, a few companies introduced new technologies at the 2010 Winter Outdoor Retailer Show. I was immediately interested in the new TransDRY technology from Cotton Incorporated. Believe it or not, this technology allows cotton to wick moisture from your skin to the outside of the fabric where it can evaporate. The details of how the technology works were not released, but I've been testing out a baselayer shirt made with TransDRY and the new technology does work.