WICHITA, Kan. – January 18, 2011 – INVISTA’s CORDURA® brand fabric has been spinning out durable innovations for the urban cyclist for years. Well-known for their long-lasting durability, functionality and performance, CORDURA® fabrics are resistant to tears, scuffs and abrasions and are now available in comfortable, next-to-skin apparel offerings – all characteristics crucial for the on-the-go city cyclist.
WICHITA, Kan. – Jan. 18, 2012 – INVISTA’s CORDURA® brand touts the durability of CORDURA® brand fabric and communicates its understanding that the world’s durable people need fabrics that can handle ultra durable environments. The campaign theme, “It’s a tough world out there. Gear up for it," aims to engage outdoor, travel and apparel customers as they adopt durable ingredients for their consumer products and provide links to request valuable CORDURA® brand selling tools.
WICHITA, Kan. – January 18, 2012 – INVISTA’s CORDURA® brand, popularly known for its long-lasting durability, has been adopted by designers of Swrve®, a provider of stylish urban cycling apparel, to offer comfortable, yet high-performing cycling jeans. Made from comfortably durable CORDURA® Denim fabric, the jeans are customized for the urban biker and offer necessary flexibility and functionality without sacrificing everyday style and comfort.
WICHITA, Kan. – January 18, 2012 – To continue catering to outdoor enthusiasts seeking lightweight yet durable solutions, Sea to Summit has introduced the Ultra-Sil® Folding Bucket, Ultra-Sil® Kitchen Sink and Ultra-Sil® View Dry Sacks – all constructed with durable siliconized CORDURA® Ultralite fabric for optimal strength-to-weight ratio. Available in Spring 2012, these products are built for easy transport and bring convenience to the outdoors.
In line with the CORDURA® brand team's commitment to developing innovative and protective fabrics for the workwear industry, a new range of CORDURA® NYCO fabrics from Malaysian based Penfabric, part of the Japanese Toray Group of companies, will be introduced to the European workwear market at the A+A show in Dusseldorf, Germany – Hall 10 Stand A11.
WICHITA, Kan. – INVISTA’s CORDURA® brand fabrics, widely known for their long-lasting durability, are available in new ‘full dull’ nylon yarn constructions that look and feel more like natural fiber based fabrics, yet still incorporate the exceptional abrasion, tensile, and tear strengths the brand is popular for. The CORDURA® Naturalle™ fabric collection is ideally suited for a wide array of end-uses, including performance active wear, technical outerwear and shell weight fabrics, and ready-to-wear apparel.
WICHITA, Kan. – April 7, 2011 – For the fourth consecutive year, INVISTA’S CORDURA® brand team is sponsoring Backpacker magazine’s ‘Get Out More Tour.’ In the adventurous spirit of the magazine, their ‘Get Out More Tour’ team is embarking on a cross-country tour, encouraging outdoor enthusiasts to plan their own journeys and educating them on the equipment and skills needed for the optimal outdoor experience.
WICHITA, Kan. – March. 31, 2011 – INVISTA’s CORDURA® brand announces the adoption of CORDURA® fabric by Club Glove, a leader in the design and manufacture of premium travel bags, golf bags, club covers, accessories and luggage. Designed for the discerning golfer or globetrotter seeking ultra durable yet stylish luggage, the Club Glove TRS Ballistic Luggage Line is constructed from U.S. woven 1050d CORDURA® Ballistic nylon fabric.
WICHITA, Kan. – March 30, 2011 – INVISTA’s CORDURA® brand team will participate in the 2011 Workwear and Corporate Clothing Show April 5--6 in Coventry, United Kingdom. In addition to attending the show, the CORDURA® brand team is the proud sponsor of the fashion show, which will feature four distinct CORDURA® brand fabrics in catwalk fashions created by recognised U.K. designers. The Workwear and Corporate Clothing Show serves to unveil the newest innovations in professional clothing.
WICHITA, Kan. – March 30, 2011 – INVISTA’s CORDURA® brand team will participate in the 2011 Workwear and Corporate Clothing Show April 5--6 in Coventry, United Kingdom. In addition to attending the show, the CORDURA® brand team is the proud sponsor of the fashion show, which will feature four distinct CORDURA® brand fabrics in catwalk fashions created by recognised U.K. designers. The Workwear and Corporate Clothing Show serves to unveil the newest innovations in professional clothing.