Backcountry.com has created a new product category for their items. It's called the Green Goat. This new category showcases products that are environmentally friendly. We all know that Green is a big buzz word now, but all of us in the outdoor community have always tried to live this way. Whatever you want to call it, this new interest in "environmental consciousness" is good thing. The Green Goat gives it's Green endorsement to companies whose products are made with recycled or organic materials. They also support those companies that are environmentally compliant.