WICHITA, Kan. – May 18, 2010 – For the third year in a row, INVISTA’S CORDURA® brand team is sponsoring Backpacker magazine’s ‘Get Out More Tour.’ The mobile tour is challenging the spirit and determination of the experienced ‘Get Out More’ road team as they trek across the country to educate outdoor enthusiasts on the equipment and skills they need for the optimal outdoor experience.
INVISTA’s CORDURA® BRAND SPONSORS 2009 PRIMAL QUEST® TEAM
Stephen Barnes Leads Team CORDURA® Brand/Osprey®
WICHITA, Kan. – May 26, 2009 – INVISTA is proud to sponsor team CORDURA® Brand/Osprey® in the 2009 Primal Quest®. Stephen Barnes, product development manager for Osprey®Packs, will lead the competitive group in one of the outdoor industry’s most popular adventure racing events.
WICHITA, Kan. - INVISTA’s CORDURA® brand team is excited to debut its newly designed hangtag and sew-in-label as part of its global branding effort to enhance and reinforce brand value. Designed to increase brand awareness among manufacturers and end-users, the new marketing tools communicate the durability benefits of products made with CORDURA® fabric.