CORDURA(R) Brand

WICHITA, Kan. – July 29, 2011 – Ten daypacks featuring CORDURA® fabric take center stage in the Eastern Mountain Sports® Back-to-School Facebook promotion, which takes place July 29 – Aug. 10. The Eastern Mountain Sports daypack giveaway* allows anyone to vote for his or her favorite daypack on Eastern Mountain Sports’ Facebook page. At the completion of the contest, 10 Back-to School Eastern Mountain Sports brand daypacks built with CORDURA® fabric will be given away. The daypack giveaway is a prelude to Eastern Mountain Sports’ Back-to-School sale in its stores – Aug. 10-23.

WICHITA, Kan. – July 27, 2011 – During the upcoming Outdoor Retailer Summer Market held in Salt Lake City, Aug. 4 – 7, INVISTA’s CORDURA® brand team will host a gear drive to benefit Gear to Grow. A non-profit program, Gear to Grow is dedicated to providing donated gear from outdoor retailers and manufacturers to other non-profits that promote outdoor recreation. As the official collection site, the CORDURA® brand booth (#38213) will keep a collection bin to gather gear for the program for the duration of the show.

WICHITA, Kan. – July 19, 2011 – INVISTA’s CORDURA® brand team will feature the latest CORDURA® Denim fabric innovations at the 2011 Kingpins shows, July 19–20 in New York, N.Y. and July 26-27 in Los Angeles, Calif. The brand’s new denim offerings—by INVISTA’s authorized CORDURA® fabric mill, Artistic Milliners—include stretch styles, in weights ranging from 9.00 oz to 13.75 oz, as well as stylish coatings and fashion forward finishes.

WICHITA, Kan. – July 12, 2011 – INVISTA’s CORDURA® brand team welcomes Maggie Niu as AP CORDURA® brand end-use marketing manager. In her role as AP end-use marketing manager, Niu develops and executes pull-through marketing strategies, business models, and complimentary advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in the region. “We are very pleased to have Maggie on our team,” said Cindy McNaull, global CORDURA® brand and marketing director.