GoLite® Adventure Racing Team Gives Back

10% of Winnings and Sponsorships Donated to Community and Environmental Efforts

Boulder, CO – The new 2008 GoLite Adventure Racing team is comprised of five accomplished athletes who bring a diverse set of athletic talent to the adventure racing circuit. Team GoLite Adventure Racing has one notable point of difference: the team has committed to GoLite on the Planet and will donate 10% of winnings and sponsorships to local Colorado organizations committed to social and environmental causes.

Team GoLite Adventure Racing will be 100% carbon neutral in 2008 through carbon offsets and has committed to partner with socially responsible, like-minded brands who value community work and giving back. Commenting on the team and its focus, GoLite Marketing Director, Erika Bruhn said, “This group of athletes is incredible—not only are they racing at the top of their game, they are contributing both their time and effort to conservation, access and education around the outdoors which is a great reflection of the values and mission of GoLite.”

Since its inception, GoLite has had strong roots in adventure racing, trail running and fast packing, with a long history of working with athletes who show exceptional talent, endurance, speed and a belief that that the outdoors should be a simple, fun, and unencumbered experience. Consistent with this philosophy, the company created GoLite on the Planet to work towards reducing their environmental impact and has sponsored several expeditions to raise awareness around environmental issues.

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