WICHITA, Kan. – July 12, 2011 – INVISTA’s CORDURA® brand team welcomes Maggie Niu as AP CORDURA® brand end-use marketing manager.
In her role as AP end-use marketing manager, Niu develops and executes pull-through marketing strategies, business models, and complimentary advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in the region.
“We are very pleased to have Maggie on our team,†said Cindy McNaull, global CORDURA® brand and marketing director.
WICHITA, Kan. – May 12, 2011 –
Granite Gear’s Blaze AC 60 Pack, constructed with CORDURA® fabric, a trademark of INVISTA, earned the 2011 Backpacker magazine Editor’s Choice Award. The pack, featuring 100D ripstop CORDURA® Ultralite fabric and 210D CORDURA® Lite fabric, is recognized for integrating Granite Gear’s ultra-light technology to create a pack with the ultimate combination of comfort, load control and durability.
Designed as a light weight 60 liter pack, the Blaze AC 60 is targeted to meet the needs of the long-distance hiker.
WICHITA, Kan. – April 7, 2011 – For the fourth consecutive year, INVISTA’S CORDURA® brand team is sponsoring Backpacker magazine’s ‘Get Out More Tour.’ In the adventurous spirit of the magazine, their ‘Get Out More Tour’ team is embarking on a cross-country tour, encouraging outdoor enthusiasts to plan their own journeys and educating them on the equipment and skills needed for the optimal outdoor experience.
WICHITA, Kan. – March. 31, 2011 – INVISTA’s CORDURA® brand announces the adoption of CORDURA® fabric by Club Glove, a leader in the design and manufacture of premium travel bags, golf bags, club covers, accessories and luggage. Designed for the discerning golfer or globetrotter seeking ultra durable yet stylish luggage, the Club Glove TRS Ballistic Luggage Line is constructed from U.S. woven 1050d CORDURA® Ballistic nylon fabric.
It's time to put the ski boots away and dust off the bike, Spring is here. Ok some of you can ride year round (lucky). Light and Motion is sponsoring a 30 Days (or Nights) biking campaign through out the month of April. The idea is to get us on our bikes every day and/or night in April. Here at National Outdoors, well be participating in the campaign and testing out the Light and Motion Stella 300.
WICHITA, Kan. – March 30, 2011 – INVISTA’s CORDURA® brand team will participate in the 2011 Workwear and Corporate Clothing Show April 5--6 in Coventry, United Kingdom. In addition to attending the show, the CORDURA® brand team is the proud sponsor of the fashion show, which will feature four distinct CORDURA® brand fabrics in catwalk fashions created by recognised U.K. designers. The Workwear and Corporate Clothing Show serves to unveil the newest innovations in professional clothing.
WICHITA, Kan. – March 30, 2011 – INVISTA’s CORDURA® brand team will participate in the 2011 Workwear and Corporate Clothing Show April 5--6 in Coventry, United Kingdom. In addition to attending the show, the CORDURA® brand team is the proud sponsor of the fashion show, which will feature four distinct CORDURA® brand fabrics in catwalk fashions created by recognised U.K. designers. The Workwear and Corporate Clothing Show serves to unveil the newest innovations in professional clothing.
