WICHITA, Kan. Ã¢â‚¬â€œ July 27, 2011 Ã¢â‚¬â€œ During the upcoming Outdoor Retailer Summer Market held in Salt Lake City, Aug. 4 Ã¢â‚¬â€œ 7, INVISTAÃ¢â‚¬â„¢s CORDURAÃ‚Â® brand team will host a gear drive to benefit Gear to Grow. A non-profit program, Gear to Grow is dedicated to providing donated gear from outdoor retailers and manufacturers to other non-profits that promote outdoor recreation.
As the official collection site, the CORDURAÃ‚Â® brand booth (#38213) will keep a collection bin to gather gear for the program for the duration of the show.
WICHITA, Kan. Ã¢â‚¬â€œ July 19, 2011 Ã¢â‚¬â€œ INVISTAÃ¢â‚¬â„¢s CORDURAÃ‚Â® brand team will feature the latest CORDURAÃ‚Â® Denim fabric innovations at the 2011 Kingpins shows, July 19Ã¢â‚¬â€œ20 in New York, N.Y. and July 26-27 in Los Angeles, Calif. The brandÃ¢â‚¬â„¢s new denim offeringsÃ¢â‚¬â€by INVISTAÃ¢â‚¬â„¢s authorized CORDURAÃ‚Â® fabric mill, Artistic MillinersÃ¢â‚¬â€include stretch styles, in weights ranging from 9.00 oz to 13.75 oz, as well as stylish coatings and fashion forward finishes.
WICHITA, Kan. Ã¢â‚¬â€œ July 12, 2011 Ã¢â‚¬â€œ INVISTAÃ¢â‚¬â„¢s CORDURAÃ‚Â® brand team welcomes Maggie Niu as AP CORDURAÃ‚Â® brand end-use marketing manager.
In her role as AP end-use marketing manager, Niu develops and executes pull-through marketing strategies, business models, and complimentary advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURAÃ‚Â® brand in the region.
Ã¢â‚¬Å“We are very pleased to have Maggie on our team,Ã¢â‚¬Â said Cindy McNaull, global CORDURAÃ‚Â® brand and marketing director.
WICHITA, Kan. Ã¢â‚¬â€œ May 12, 2011 Ã¢â‚¬â€œ
Granite GearÃ¢â‚¬â„¢s Blaze AC 60 Pack, constructed with CORDURAÃ‚Â® fabric, a trademark of INVISTA, earned the 2011 Backpacker magazine EditorÃ¢â‚¬â„¢s Choice Award. The pack, featuring 100D ripstop CORDURAÃ‚Â® Ultralite fabric and 210D CORDURAÃ‚Â® Lite fabric, is recognized for integrating Granite GearÃ¢â‚¬â„¢s ultra-light technology to create a pack with the ultimate combination of comfort, load control and durability.
Designed as a light weight 60 liter pack, the Blaze AC 60 is targeted to meet the needs of the long-distance hiker.
WICHITA, Kan. Ã¢â‚¬â€œ April 7, 2011 Ã¢â‚¬â€œ For the fourth consecutive year, INVISTAÃ¢â‚¬â„¢S CORDURAÃ‚Â® brand team is sponsoring Backpacker magazineÃ¢â‚¬â„¢s Ã¢â‚¬ËœGet Out More Tour.Ã¢â‚¬â„¢ In the adventurous spirit of the magazine, their Ã¢â‚¬ËœGet Out More TourÃ¢â‚¬â„¢ team is embarking on a cross-country tour, encouraging outdoor enthusiasts to plan their own journeys and educating them on the equipment and skills needed for the optimal outdoor experience.
WICHITA, Kan. Ã¢â‚¬â€œ March. 31, 2011 Ã¢â‚¬â€œ INVISTAÃ¢â‚¬â„¢s CORDURAÃ‚Â® brand announces the adoption of CORDURAÃ‚Â® fabric by Club Glove, a leader in the design and manufacture of premium travel bags, golf bags, club covers, accessories and luggage. Designed for the discerning golfer or globetrotter seeking ultra durable yet stylish luggage, the Club Glove TRS Ballistic Luggage Line is constructed from U.S. woven 1050d CORDURAÃ‚Â® Ballistic nylon fabric.
It's time to put the ski boots away and dust off the bike, Spring is here. Ok some of you can ride year round (lucky). Light and Motion is sponsoring a 30 Days (or Nights) biking campaign through out the month of April. The idea is to get us on our bikes every day and/or night in April. Here at National Outdoors, well be participating in the campaign and testing out the Light and Motion Stella 300.
WICHITA, Kan. Ã¢â‚¬â€œ March 30, 2011 Ã¢â‚¬â€œ INVISTAÃ¢â‚¬â„¢s CORDURAÃ‚Â® brand team will participate in the 2011 Workwear and Corporate Clothing Show April 5--6 in Coventry, United Kingdom. In addition to attending the show, the CORDURAÃ‚Â® brand team is the proud sponsor of the fashion show, which will feature four distinct CORDURAÃ‚Â® brand fabrics in catwalk fashions created by recognised U.K. designers. The Workwear and Corporate Clothing Show serves to unveil the newest innovations in professional clothing.